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CompassMSP is a leading provider of IT Managed Services.

Through our reliable, innovative, and customer-focused solutions, we enable customers to achieve their business goals. Our proactive approach to IT support minimizes downtime and maximizes efficiency. We use our technology and industry expertise to help our customers accelerate growth, and stay secure and up to date with our cybersecurity and compliance services.

WHAT TO KNOW ABOUT COMPASSMSP

 

Customers trust CompassMSP to manage their business's IT, cybersecurity, and compliance needs. We ensure efficient, secure, and up-to-date IT systems, empowering customers to achieve their business goals. When customers partner with CompassMSP, they have peace of mind knowing that their IT is expertly handled. This frees them to focus on achieving their core business objectives with confidence.

Our Logo

Our new logo embodies leadership, momentum,  and a clear path forward. The "C" is itself a compass, symbolizing our commitment to our customers and the guidance we provide for achieving success. The orange arrow confidently points north or true north, symbolizing our integrity and forward momentum. In our logo, 'Compass' is displayed in Type Blue, while 'MSP' stands out in Solutions Orange, emphasizing the services we provide and its vital role within our brand identity.

COM-Logo-2

OUR LOGO ON DARK BACKGROUNDS

 

In cases where our logo is displayed on a dark background, the word 'Compass' is consistently presented in white instead of blue.  This guarantees optimal legibility and ensures that our message is easily communicated.

COM-Logo-White

 

Clear Space

Clearspace is needed to define proper visual impact for the logo. Avoid placing any graphics, patterns, or other elements within the logo’s clearspace. To determine the minimum amount of clearspace needed, find the x-height of the ‘C’ in ‘Compass’. Use the C to create the barrier around the mark.

clearspace

 

DO NOT USE THE LOGOS IN THESE WAYS

 

The logo should never be positioned on patterns. It should never be skewed, distorted, or altered in any manner. Additionally, it should never be placed on top of visually busy imagery.

logo-misuse

 

COMPASS ICONS

 

We have four icons that can be used within our branding. The Compass containing the letter C, the one-color arrow, the compass on its own, and the two-color arrow. Utilize these elements wherever they may best communicate the brand messaging.

compass-icons

 

Our Font Family Is

Brother 1816

Bold and Regular

TITLE FACE

Brother 1816 Bold is intended for use with large headings, that need a much greater presence.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890!?#$

 

SUBTITLE GUIDELINES

Brother 1816 Bold is intended for use with subtitles. All subtitles should be displayed in all caps, with expanded kerning.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

 

BODY COPY

Brother 1816 Regular is intended for use when there are lengthy blocks of text, paragraphs, and overall content.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
01234567890!?#$

 

Readily Available Typography

When working in programs like PowerPoint, Word, Outlook, etc. our brand fonts will not be available. Use this font instead.

Recommended

Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
01234567890!?#$

Our Primary Colors are

Solutions Orange, Support Blue, and BTS Navy

  • Solutions Orange

    • #FF5400
    RGB 255, 84, 40
    CMYK 0, 81, 100, 0

  • Support Blue

    • #103EFF
    RGB 16, 62, 255
    CMYK 85, 72, 0, 0

  • BTS Navy

    • #040D4F
    RGB 4, 13, 79
    CMYK 100, 98, 30, 42

Our primary color palette is Solutions Orange, Support Blue, and BTS Navy. BTS Navy is meant to be exclusively used for large fields of color, like in backgrounds. These three colors will be used the most often.

  • Server Space

    • #FFFFFF
    RGB 255, 255, 255
    CMYK 0, 0, 0, 0

  • Type Blue

    • #000D96
    RGB 0, 13, 150
    CMYK 100, 97, 6, 6

  • Screen Yorange

    • #FC9F1C
    RGB 252, 159, 28
    CMYK 0, 44, 98, 0

  • Certified Green

    • #00A651
    RGB 0, 166, 81
    CMYK 83, 6, 96, 0

Our secondary color palette has specific uses. The Server Space White is utilized frequently in backgrounds, or typography appearing on dark backgrounds. The Type Blue is meant to only be used in typography meant to appear navy. The Screen Yorange and Certified Green are for minimal use, to add some color or texture.

Our Primary Patterns

 

We have two primary patterns. The first showcases our distinguished compass mark on the BTS Blue background, while the other features a captivating dot pattern on the same BTS Blue background. These patterns should be employed when a touch of texture is desired to enhance visual appeal. However, it is crucial to avoid overlaying any copy on patterns or textures in a way that compromises readability.

pattern-1
pattern-2

Our Offerings

 

Our three offerings have a similar look and feel to our CompassMSP logo. Please use these marks when necessary.

sub-brands

 

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